DDB Romania explained the Black Pet Friday promotion as follows:
On Black Friday, DDB Romania, in partnership with Kola Kariola Shelter and with the support of Thank’Q Pet Food brand, launches the Black Pet Friday campaign. This initiative aims to offer adoption opportunities for black-furred dogs, showing that these four-legged dogs are just as friendly and adorable as all other dogs, despite the superstitions surrounding them.
The main focus of the campaign is an online video that adopts a style similar to product presentations in Black Friday deals, focusing on the features of ‘adorable gadgets’.
Romania discriminates against Black dogs? And did the White advertising agency check off the project as a diversity initiative too?
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