The new Bud Light commercial starring Peyton Manning and Emmitt Smith—created by White advertising agency Anomaly—should be flagged for offensive violations.
Blatantly attempting to recover from its monumental branding fumble, InBev shows the NFL Hall of Famers visiting a good-old-boys bar in frat-boy style, hurling cans of Bud Light with macho splendor.
InBev’s continued denial of the not-so-well-received diversity drop displays a lack of integrity and accountability. And the contrived commercial reflects corporate cowardice.
Seems like the global beer company missed another opportunity to demonstrate authentic support for diverse audiences. Below is a concept to consider.
Just a thought.
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