16491: Missing The Point Of What’s In Or Out.

Digiday Media’s Worklife published a “definitive guide to what’s in and out for 2024.” The out column includes “Missing DE&I goals”—and the in column has no DE&I-related entries.

 

It’s not clear what “Missing DE&I goals” really means. Is “Missing” a verb, adverb, or adjective? In Adland, all three options apply.

 

As a verb, roughly 100% of White advertising agencies are missing—or failing to achieve—DE&I goals.

 

From an adverbial perspective, it could be a slang term, whereby DE&I goals are delegated to a Miss—ie, a resident woman of color.

 

The adjective angle applies to most White advertising agencies too, as their DE&I goals are missing—ie, they don’t even have any.

 

Hell, it could be a misspelling, and Worklife meant Messing DE&I goals.

 

Finally, for Adland, “Missing DE&I goals” should fall under the in column.