16624: The Pledge For Progress vs Performative PR.

 

This Independence Day campaign from The Hook Creative Agency in Nigeria is explained as follows:

 

The Nigerian pledge is often overlooked and read mindlessly in Nigeria.

 

For Independence Day, we encouraged Nigerians to “re-pledge” and make new commitments to Nigeria because change starts with us.

 

To make a sloppy segue, imagine if Adland would re-pledge—and really act on—its commitments to diversity. After all, a pledge is a commitment to action, which comes with responsibility and accountability.