Sunday, August 25, 2024

16750: For ISBA, It’s Got To Be Taide.

 

More About Advertising reported the Incorporated Society of British Advertisers—ISBA—appointed Procter & Gamble Chief Brand Officer SVP Europe Taide Gaujardo to ISBA Council Vice President. Of course they did. The organization is undoubtedly seeking to make good on its performative PR surrounding social responsibility and inclusion.

 

Don’t mean to overreact, but it’s odd how the MAA content refers to Guajardo by her first name versus the journalistic standard of identifying executives by their last name.

 

BTW, while Guajardo is the newest addition to the ISBA Council, her credentials arguably establish her as the most experienced and talented member on the entire team.

 

ISBA appoints P&G’s Taide Guajardo as new vice president

 

By Emma Hall

 

Taide Guajardo, the brand senior VP Europe at Procter & Gamble, has signed up to become a VP at ISBA. She’s spent three decades in P&G marketing departments, moving from Mexico, Poland, and Italy to her current base at the European HQ in Switzerland, from where she leads a team of 1300 marketers in 49 countries.

 

ISBA have got some pretty heavy-hitting senior people right now. The president is Boots CMO Pete Markey, and Taide’s fellow VP is Unilever VP global media, Sarah Mansfield.

 

Taide said “It is a great honour to undertake the role of VP in ISBA and be part of this forward-thinking community that shapes the future of advertising. In line with my role in P&G, I’m excited and committed to keep raising the bar on brand building in terms of transparency, impact and accessibility towards a better advertising environment that best serves people and grows the markets”.

 

ISBA director general Phil Smith said: “Taide brings with her a wealth of experience from across the marketing spectrum. Her work on creating advertising that is accessible to all aligns with one of ISBA’s key priorities. I am looking forward continuing to work with her, both as ISBA Vice President and as one of the key sponsors of the Ad Access Alliance.”

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