As previously noted, President-Elect Donald Trump’s return to supremacy mirrors Adland in a variety of ways.
The election victory demonstrates the power of advertising and media. Trump and his team showed that hammering simplistic messages via MAGA, er, mega-multimillion-dollar media plans can persuade major audiences to act—even when the campaign presents insane propositions and outright lies. The scenario underscores the use and abuse of propagandist power.
Iconic adman Bill Bernbach said, “A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.”
Time will tell if Bernbach’s words ultimately apply to Trump.
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