As previously noted, President-Elect Donald Trump regaining the Commander-In-Chief job mirrors Adland in a variety of ways.
Trump is selecting his Cabinet via hiring practices prevalent at most White advertising agencies:
• Recruiting cronies—and political sycophants to boot—with questionable qualifications versus judging people’s potential based on professional performance
• Assessing applicants on superficial characteristics—as reports indicate Trump is viewing videos of candidates to gauge their on-camera appeal
• Rejecting DEIBA+ principles—despite Trump delivering performative rhetoric to woo voters of color, it’s unlikely his talent pool would be labeled diverse, equitable, or inclusive
Iconic adman David Ogilvy said, “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” No need to call out which camp Trump falls into.
Time will tell if Ogilvy’s words prophesy the nation we shall become.
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