MultiCultClassics has never been a fan of the Allstate Mayhem campaign, contending it is clumsy, heavy-handed bullshit—especially when compared to the comedic work in the category routinely produced by competitors Aflac and GEICO. Anyway, it looks like the campaign might not be effective, as Dennis Haysbert continues to play a leading role for the brand. Indeed, this particular commercial feels as if Haysbert is explaining to consumers what Mayhem even means. Somebody should pack the campaign concept into the trunk of a car and drive it over a cliff.
1 comment:
It looks like they are trying to phase one or the other out... I can't tell which one. It feels like either and apology or an excuse for the mayhem campaign.
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