At The Big Tent, Rincón & Associates President Edward T. Rincón argued that colleges should offer more courses in multicultural marketing. It’s a nice thought, but wildly impractical. After all, colleges and universities are mostly dedicated to providing instruction in fields where graduates might professionally flourish. Hell, students should first carefully research Ten Things the Growing Hispanic Market Needs To Know About Advertisers to learn the truth.
obviously, it's been a minute since rincon set foot on a college campus. most schools worth their u. s. news & world report rankings actively pursue diversity; it's a numbers game. therefore, any top 20 school would possess a student body that precluded the need for such a class. live it, love it, learn it!
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