15497: The Penn Is Mightier Than, Well, Nothing.

On the meh merger of MDC Partners and the Stagwell Group, MDC Partners CEO Mark Penn said, “We expect our growth to be principally organic because 40 percent of our services will be high-growth digital. That supplants the old model, of 90 percent traditional advertising at MDC. By fundamentally changing the mix, we’re going to change the growth pattern and go after much stronger organic growth and reach up for bigger client relationships.”

 

Penn’s references to 40 percent and 90 percent add up to over 100 percent bullshit. His motivational mumbo-jumbo will undoubtedly inspire the “old model” shops in the new nuthouse network to accelerate their efforts to bail out.