Adweek hyped its own soiree—NexTech Conference—which featured “brand executives and technology leaders,” including Sir Martin Sorrell.
This underscores how the industry has devolved over the years, mostly resulting from the scheming of characters like Sorrell. After all, back in the day, people rose to prominence in Adland by accomplishing something—usually involving the production of breakthrough work or innovations. While it could be argued that Sorrell’s “invention” involved mergers and takeovers to erect monolithic—and monotone—corporations, has the man actually created anything original? Has he ever written a clever headline or designed a cool app? Hell, he spends much of his airtime these days dissing the bureaucratic behemoths he built and inspired.
Yet here he is, serving as a keynote speaker and pseudo thought leader—allegedly representing the field that he helped destroy.
Oh, and the publicity still for the Adweek event (depicted above) shows that the diversity in digital mirrors the advertising industry.
Cue the Four Horsemen.
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