Advertising Age reported Byron Allen wrote to the board of directors of Mickey D’s and demanded that CEO Chris Kempczinski be fired. No, the directive was not directly connected to the $10 billion discrimination lawsuit that Allen filed earlier this year. And no, Kempczinski was not caught engaging in inappropriate hanky-panky with coworkers like predecessor Steve Easterbrook. Nope, Allen believes this is simply a case of cultural cluelessness and racist ignorance. His letter to the McBoard included, “McDonald’s horrible, racist culture is indefensible and unacceptable.” Well, Kempczinski’s last name is one K short of…oh, never mind.
McDonald’s Should Fire CEO, Byron Allen Says In Letter To Board
Chris Kempczinski texted about the shooting deaths of two children ‘the parents failed those kids,’ to Chicago’s mayor
By Jon Springer
Media mogul Byron Allen on Friday called on the board of directors of McDonald’s Corp. to fire CEO Chris Kempczinski in the wake of newly surfaced text remarks that have inflamed racial tensions over the death of two Black children.
Kempczinski’s text exchange with Chicago Mayor Lori Lightfoot in April reportedly blamed the parents of Adam Toledo and Jaslyn Adams, at least in part, for their deaths. Adams was shot and killed by a gunman while sitting in a car at a McDonald’s drive-thru in Chicago in April. Toledo was killed by a Chicago Police officer in March.
The exchange came to light through a Freedom of Information Act request filed by Vancouver-based Michael Kessler and Lucy Parsons Labs. Kempczinski apologized earlier this week to McDonald’s employees for his remarks, saying, “When I wrote this, I was thinking through my lens as a parent and reacted viscerally. But I have not walked in the shoes of Adam’s or Jaslyn’s family and so many others who are facing a very different reality.”
McDonald’s did not immediately respond to a request for comment about Allen’s call for Kempczinski’s firing.
Allen and McDonald’s have tangled in the past. In May, Allen filed a $10 billion lawsuit alleging the company had intentionally discriminated against his company Entertainment Studios and its Weather Group through “a pattern of racial stereotyping and refusals to contract.”
The lawsuit, referenced in the message to the board of directors, is set to go to trial in September 2022.
“The racial discrimination must stop now!!!” Allen’s letter to the board began. “McDonald’s horrible, racist culture is indefensible and unacceptable.”
Allen claims African Americans represent about 40% of fast-food customers, with McDonald’s taking billions of dollars each year from African American consumers.
“But of its approximately $1.6 billion annual television advertising budget, McDonald’s spends less than approximately $5 million each year on African American-owned media, and it has refused to advertise on Entertainment Studios networks or The Weather Channel since Allen acquired the network in 2018,” according to the suit.
Kempczinski became CEO of McDonald's in November 2019 when the company fired Steve Easterbrook for violating company policy regarding a relationship with an employee.
Anyone who has interacted with McDonald's through the years won't be surprised by the CEO. What else could you expect from a company that makes lots of flashy public promises about diversity and expenditures in the "minority business community," but drives all, and I mean all, the work to white women?
ReplyDeleteMcDonald's defines diversity as "making sure white women are supported," and everyone else can eat burger bun crumbs. That's their internal culture, and has been and will be forever.