This campaign from India is explained as follows:
The print campaign was designed with the core thought of creating a world that has been heavily influenced by the Western Fashion. To add the millennial connection to the campaign, we took the widely popular internet abbreviation WWW and gave it a new meaning — World Wide West. The campaign captures the essence of western fashion through a striking collection, jewelry, maps and decor items.
Um, Native American gear reflects Western influence? And gets labeled as boho-chic?
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