16013: Heineken Hearts Hip Hop.

BBH Singapore and Leo Burnett Vietnam are among the agencies responsible for this concept-free cartoon campaign for Heineken. There’s an old advertising line attributed to David Ogilvy—which is typically extended—that reads: “When you have nothing to say, sing it. When you have less than nothing to say, let a kid sing it.”

 

Today the line should read: “When you have nothing to say, sing it. When you have less than nothing to say, let a hip-hop artist rap it.”