BBH Singapore and Leo Burnett Vietnam are among the agencies responsible for this concept-free cartoon campaign for Heineken. There’s an old advertising line attributed to David Ogilvy—which is typically extended—that reads: “When you have nothing to say, sing it. When you have less than nothing to say, let a kid sing it.”
Today the line should read: “When you have nothing to say, sing it. When you have less than nothing to say, let a hip-hop artist rap it.”
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