Thursday, December 01, 2022

16052: The Advertising Age DEI Council Counsels On Cultural Competence…?

Advertising Age presented its DEI Council, described as follows:

 

Ad Age’s DEI Council brings together some of the most influential leaders from the marketing, agency, media and tech worlds to act in an advisory role to ensure the publication is representing the viewpoints and exploring the critical issues of people of various racial, ethnic, social and economic backgrounds. The council, launched in fall of 2020, regularly meets with the Ad Age editorial staff to take a candid look at the publication’s coverage, as well as events programming, all with the goal of advancing diversity and inclusion within the newsroom.

 

Interesting how Ad Age mirrors the industry it covers. That is, the trade publication saw fit to assemble a DEI Council in 2020. Of course they did. And it’s a safe bet that council members are offering their services pro bono—or accepting crumbs. Heaven forbid Ad Age might show a progressive bent by, say, diversifying its editorial staff.

 

(Side note: Ad Age editors ought to review what Translation CEO Steve Stoute shared on the topic during a recent interview with the publication.)

 

Finally, enough with the clichéd royalty-free stock images for minority-related content already!

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