16817: Programming Chief Marketing Officers…?

 

Here are additional thoughts about the previously spotlighted Kellogg Executive Education | Chief Marketing Officer Program:

 

Does the program cover CMO consideration for diverse vendors—as well as scrutinizing the diversity of White advertising agencies chosen as partners? Historically, CMOs seemingly prefer to underutilize, underfund, and undermine non-White enterprises—and appear overjoyed to conspire with White ad agencies.

 

Why is the program an invitation-only affair? The Northwestern Kellogg website states, “The CMO program is invitation-only to ensure a strong peer group.” Um, that sounds like perpetuating Whites Only exclusivity.