Tuesday, May 02, 2006

Essay 567


Forget the product shot that’s way too large. Disregard the corny headline integrating the brand’s logo. Ignore the Colgate Red-toned photography.

It’s the body copy that goes overboard in this ad:

Things become charged when you roll through. … With that kind of mojo, you know you’re ready to be the main attraction.

5 out of 5 dentists agree — this ad sucks.

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