LATINOS LOVE SOCCER!
When Sports Illustrated Latino celebrated the 2006 FIFA World Cup, advertisers scored a slew of clichés.
Some of the advertisers will probably run the soccer-themed messages throughout the year, whenever the goal is to connect with Latino audiences.
Oddly enough, Ford Motor Company (which is currently running Latino-focused messages with soccer imagery) opted to disrupt the monotony by presenting the next most popular Latino ad cliché — a boxer. The automaker continues to deliver (b)old moves.
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