Campaign published a “private view” from M&C Saatchi Group Chief Creative Officer Justin Tindall that turned into a public glimpse of latent racism. “I’m bored,” declared Tindall, spewing a list of rants including, “Bored of diversity being prioritised over talent.” It’s sad that Tindall sought to express weariness over a perceived lack of innovation in adland, yet communicated his cultural cluelessness with the most clichéd crack conceivable. Even sadder is the contrived counterpoint from Cheil London Executive Creative Director Caitlyn Ryan, who exploited the opportunity to defend diverted diversity and promote her persecuted White sisters. Tindall backpedaled with a dubious apology, submitting his pathetic résumé of diverting, delegating and denying diversity. Viewing the exclusive leadership at M&C Saatchi and Cheil London underscores the lying, hypocritical bullshit being excreted by Tindall and Ryan. The silly spectacle is playing like a poor man’s version of the recent Kevin Roberts-Cindy Gallop brouhaha. This is getting boring indeed.
He's kind of par for the course in the advertising industry though, isn't he?
ReplyDeleteBe blatantly racist and dismissive, and then when called out about it, prove how much you support diversity by mentioning you mentor inner city teenagers.
Wash, rinse repeat. Every ad agency does this. It's the perfect cover because no one ever calls them out on it.