14778: WeQual Is WeHypocritical And ShopTalk Is AllTalk.

The WeQual Awards in the UK “identify and recognise world-class women executives one level below the executive committees across the globe”—which sounds like a divertisement distinction. So why did the organization award its branding and identity work to ShopTalk London, which appears to be a predominately White and male design firm? It all makes the creative initiative one level below hypocritical bullshit.