16178: March Comes In Like A Senior Lion And Goes Out Like An Old Liar.

 

A campaign to coerce the Cannes Lions Festival of Creativity to invent a new trophy category for creatives over 50 years of age has been launched by an anonymous group of presumably Old White Guys. The presumption is rooted in the name and logo—Senior Lions—which excludes lionesses and non-binary cats.

 

Also offensively outrageous is the website proclamation: “Dear Cannes, celebrate creativity as well as diversity.” Yep, old White people continue to advance ageism as a DE&I issue, erecting another self-absorbed diversion to avoid actively addressing racial and ethnic diversity.

 

It all begs the question why such concerned and committed crusaders of justice have not advocated for a category of color to salute non-White creatives.

 

Check out the self-promotional hype:

 

Ageism across the advertising industry has become increasingly problematic. Talented, experienced people all over the world are being discarded just because of their age.
In March 2023, the https://seniorlions.com/ initiative was launched to raise awareness and convince key players in advertising to address this issue.

 

The project directly invites the Cannes Lions International Festival of Creativity to create a competition aimed at 50+ years old creatives, similar to the Young Lions. This will be a powerful statement and will set an example for the whole advertising industry to follow.

 

Wow. The melodramatic mumbo-jumbo might be symptoms of early-stage Alzheimer’s—or more likely, good old-fashioned White privilege.