Advertising Age reported on more casualties from General Motors’ decision to partner with White advertising agencies outside of Detroit. Publicis Groupe announced plans to shutter the Leo Burnett Detroit office—which lost Cadillac, Buick, and GMC—and lay off 79 staffers.
Add Leo Burnett Detroit to a pileup including Commonwealth, McCann Relationship Marketing, and the White advertising agencies bound to crash and burn in the impending Stellantis review.
Despite the setbacks and reductions in force, Publicis Groupe CEO Arthur Sadoun thinks the White holding company will continue to perform far better than rivals. And the Bureau of Labor Statistics claims Adland regularly adds hundreds of jobs.
Meanwhile, news sources report General Motors cut about 1000 employees last week—mostly white-collar workers—adding to the 5000 white-collar workers who took buyout offers from the automaker last April. It’s unlikely the 6000 included any Chief Marketing Officers. But it wouldn’t be surprising to learn Chief Diversity Officers were among the terminated.
Analysts tie GM’s problems to failure achieving goals with electric vehicles sales. Hey, maybe President-elect Donald Trump can appoint Elon Musk to assist.
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