MediaPost reported The One Club named FCB New York and FCB Global as Global Agency of the Year and Agency Network of the Year, respectively—a repeat victory for the former.
Should the White advertising agency stage a three-peat next year, it will be as part of the Omnicom Advertising Group. And it’s impossible to guess how many current FCB drones will avoid redundancy and remain with the enterprise at all.
Hey, FCB may ultimately learn how Howard Draft felt having his name erased from the corporate masthead.
IPG’s FCB New York Repeats As One Club’s Global AOY
By Steve McClellan
Interpublic Group’s FCB ended the year repeating its top positions in The One Club for Creativity global creative rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The free annual worldwide benchmark report is a ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows.
Rounding out the top five Agency Of The Year list were Rethink Toronto, McCann New York, TBWA\Media Arts Lab Los Angeles and Serviceplan Germany Munich.
Ogilvy Group and VML rounded out the top-three Agency Network Of The Year rankings.
The top three in-house shops were Google Brand Studio, Apple Marcom and Superette (DoorDash).
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