The credits for this Coca-Cola/Premier League campaign state the work was developed by WPP Open X, led by Ogilvy UK, supported by WPP Media and VML.
Gee, a lot of White advertising agencies handled a project that looks like it could’ve been executed by a junior creative duo—or AI.
WPP should be penalized for having too many players on the field.
The scenario seemingly blocks the single White operating company’s goal of simplicity.
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