Adweek reported Universal McCann elevated an employee to Chief Diversity Officer. Of course they did. The article opened by stating the new CDO “knows that in a client-driven business, real change in workplace culture can only come when employees are specifically paid to do just that.” In other words, the role is not a pro-bono volunteer gig like too many other examples of delegating diversity in Adland. Or maybe he’s referring to bonuses for executives with hiring authority who meet diversity goals…? Regardless, it would be interesting to see how the CDO salary compares to the compensation for, say, the CCO. Does the C stand for crumbs?
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