Advertising Age and Adweek reported that Dentsu is dumping all of its global creative agencies into a single pile of shit—Dentsu Creative. The PR included a photo (depicted above) with Dentsu Global Chief Creative Officer Fred Levron and Dentsu CEO Wendy Clark proudly posing beside the White company’s new logo.
This feels like the same move Clark executed at DDB, rehabbing the place with a rejiggered symbol. It’s pathetic how firms stress the importance of branding to clients, yet don’t hesitate to routinely revise themselves and erase established corporate identities. Somebody should tell these hacks that the foundational pillars of trust include stability and consistency.
Sorry, but Clark’s self-proclaimed restless ambition is actually just reckless ambition.
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