MediaPost reported Dentsu Aegis Network Global CEO Wendy Clark has already brought cosmetic change to the enterprise with a dramatic renaming: dentsu. It’s not clear if Clark actually led the rebranding effort. From the wonderful woman who gave you DDBreasts and We Are Unlimited… Expect Ted Royer to quietly emerge as a freelancer at some Asian outpost in the Japan-based holding company soon.
Regarding the rebranding effort, Clark gushed, “This represents an important milestone in the evolution of our international business as we build on Dentsu’s rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network. Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption.” Well, Clark certainly maintains her ability to bullshit. Is the “disruption” referring to the “crisis” mentioned by Omnicom President and CEO John Wren when he complained about how Clark abandoned DDB?
No comment regarding Clark’s “restless ambition” to bring diversity to Adland.
DAN Being Rebranded To Dentsu
By Steve McClellan
Dentsu Aegis Network—the Japan-based holding company’s operation outside the mother country has just been renamed.
The new moniker: dentsu.
The rebranding comes just weeks after DAN’s new global CEO Wendy Clark joined the company. She previously ran Omnicom's DDB.
The “Aegis” part of the name, now being retired comes from Dentsu’s acquisition of UK-based Aegis Media back in 2012 for nearly $5 billion.
Clark issued a statement: “This represents an important milestone in the evolution of our international business as we build on Dentsu’s rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network. Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption.”
The international business operates in 145 countries and employs 66,000 people. Its agencies include Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum and Posterscope.
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