“Confessions of a Petroholic”—a podcast miniseries for Fastned from the Netherlands—takes a long, winding road to promote adopting electric vehicles. Creating a loose connection between driving cars and alcoholism is typically frowned upon. Although any frowns in this case are the result of recognizing a mediocre and contrived concept.
The Fastned brand is progressive. This campaign is not—it’s a car wreck.