Labor Day in Adland is rife with hypocrisy and obscenity as the White majority takes a day off, extending the deliberate resistance to intentionally work toward bringing true diversity to the industry’s labor force.
Most of the pledges for progress made in 2020 are no longer breathing in 2022. Corporate concern for mental health, psychological safety and flexible time off leapfrogged commitment for diversity, equity and inclusion. So did pandering to White women, White LGBTQI+, Old White Guys and Old White Gals, neurodiversity, people with disabilities and house pets.
The construction of heat shields is spiking along with the hirings of Human Heat Shields.
What’s more, opportunities diminish via outsourcing and offshoring, allowing White advertising agencies to deceptively inflate diversity vendor initiatives and DE&I figures.
Operating systemic racism is a full-time job for Adland—in fact, the efforts warrant and receive overtime.
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