MediaPost reported Omnicom won the estimated $560 million global media account for adidas, beating Publicis Groupe and incumbent WPP in a competitive shootout.
WPP CEO Cindy Rose should probably start looking for some running shoes. Ditto lots of WPP Media drones soon to be sacked.
Omnicom Wins $560 Million Adidas Media
By Steve McClellan
Last week Omnicom left Cannes with a total of 160 Lions. This week it collected an arguably more lucrative prize: the global media account for German athletic footwear and apparel giant adidas, sources confirm.
Omnicom Media Group agency PHD will lead the account.
Adidas’s annual media expenditures are estimated at $560 million by agency research firm COMvergence.
For the last eight years adidas has worked with WPP agencies. Mediacom won the account in 2018 after a global consolidation review.
WPP and Publicis are said to have pitched for the adidas business.
Neither adidas nor Omnicom representatives returned queries seeking comment before this posting.
