Reflecting Adland, Cannes Lions International Festival of Creativity displayed declining DEIBA+ dedication.
The Omnicom Inclusion Breakfast was an exclusive affair with registration-only admission. Social media posts feature performative propaganda starring equality advocates—a literal minority group—spouting clichéd cultural commentary.
The DEIBA+ conversation has not evolved at all, pushing political and professional platforms that have proven ineffective.
PRovoke Media Editorial Director Maja Pawinska Sims provided the following perspective:
The conversations that became quieter
Sometimes
the biggest story at Cannes is what nobody is talking about. Only a few years
ago, DEI and sustainability were impossible to avoid. This year, both were
noticeably less prominent across the official programme and the wider festival.
That doesn’t mean those issues have disappeared, nor that organisations have
stopped caring about them. But the centre of gravity has undoubtedly shifted,
which made spaces such as Propeller’s Empower Lounge feel all the more
valuable. Away from some of the louder conversations around AI and commercial
transformation, it continued to provide a platform for thoughtful discussions
about inclusion, leadership, wellbeing and the broader purpose of
communications.
It was also encouraging to see The Female Quotient expand onto the beachfront
for the first time, although many delegates lamented the disappearance of
Inkwell Beach, and of course the immensely popular IPG Women’s
Breakfast/Diversity Breakfast, is no more after the Omnicom acquisition.
If DEIBA+ were an awards category, Cannes Lions could not legitimately identify a single winner, as any submitted work would constitute a scam entry.
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