MediaPost reported Mattel consolidated its global media duties with Publicis Groupe’s Spark Foundry.
Mattel declined to explain the move. The toy company probably just preferred the Barbies and Kens working at the White media agency.
Mattel Consolidates Global Media With Spark Foundry
By Steve McClellan
Mattel has consolidated its global media assignment with Publicis Groupe’s Spark Foundry.
The toy and family entertainment company spent $522 million on advertising and promotion last year, according to an SEC filing.
In 2019, Mattel split its media account between Spark Foundry and IPG’s UM. At that time Spark Foundry was awarded the U.S and Canada and UM was selected for regions outside North America.
Mattel confirmed the consolidation but declined to provide any context explaining the move.
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