Monday, January 15, 2024

16504: MLK Day 2024 In Adland.

 

To extend the previous year’s Adland theme, MLK Day 2024 could be titled: AI Have A Dream.

 

In context to Adland and the vision of Dr. Martin Luther King Jr., AI stands for:

 

Artificial Inclusivity as White advertising agencies continue to deliver performative PR on DEIBA+ commitments—while steadfastly maintaining exclusivity and systemic racism.

 

Artificial Investment as diversity budgets and crumbs are reduced, promises and pledges are reneged, and HBCU promotions are ridiculous.

 

Artificial Interest as Chief Diversity Officers and ERGs are delegated the nettlesome task of drafting annual email tributes to the civil rights icon.

 

Artificial Intelligence as an industry that boasts being in tune with—and at the cutting edge of—pop culture remains culturally clueless.

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