Tuesday, February 13, 2024

16543: BHM 2024—Procter & Gamble.

 

For BHM 2024, Procter & Gamble continues to present P&G—that is, Performative & Gobbledygook. The mega-advertiser’s performative PR takes bullshit to a level beyond anything Charmin could handle, checking off a long list of heat shields—including panty shields.

 

Absent from the self-congratulatory crapfest is any effort to counter the hypocrisy of pontificating on progress while partnering with White advertising agencies where diversity is a dream deferred, delegated, diverted, and denied.

 

 

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