Thursday, February 29, 2024

16561: BHM 2024—BBH.

 

It’s probably not a BHM stunt, but is this internship promotion from White advertising agency BBH an indicator of progress—or performative propaganda?

 

After all, it’s hard to forget how BBH handled the 2009 Diversity In Advertising Career Day, setting up an empty table with a sign requesting candidates drop off résumés.

 

So, is the BBH Barn demonstrating an authentic attempt to reach out to non-Whites—or will “Black sheep” literally be herded into a manure-filled facility for faux friendliness?

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