Adweek reported that Cannes Lions International Festival of Creativity added a new humor category to its trophy options.
The trade journal opined, “The move shows that the industry is ready to lighten up in the post-Covid era.”
No, the move shows that Cannes is angling to recoup revenue lost during the pandemic—and ultimately increase its obscenely ginormous cash pile.
Quite simply, it’s a joke. And Cannes officials are literally laughing all the way to the bank.
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