Mediapsssst at MediaPost spotlighted a report from the Center for an Urban Future (CUF) in New York City, presenting proposals to expand access to careers in Adland for New Yorkers of color.
Has this organization contacted the New York City Commission on Human Rights for a few pointers?
With all due respect, the CUF report reads like a student essay compared to the work done by the New York City Commission on Human Rights, along with Cyrus Mehri and the Madison Avenue Project.
Hard to imagine CUF will fare better than the aforementioned entities—who only achieved temporary success at best—as systemic racism has proven to be a powerful force in Adland. Plus, CUF is not being nearly as assertive in its ambitions. Time will tell.
Report: How To Fix Madison Avenue’s Diversity Problem
By Richard Whitman, Columnist
A new report from a New York City thinktank indicates that the advertising industry remains one of the least diverse sectors in the city.
That’s not new. The city has been complaining about poor Adland diversity numbers for decades.
What’s interesting about the report is some of the ideas it offers to improve the situation.
The report, from the Center For An Urban Future, recommends that city and state leaders expand access to advertising careers in New York City through a series of investments, including an “Advertising Talent Pipeline,” modeled on the successful Tech Talent Pipeline.
And the report also gives a shoutout to some programs that appear to be working like the 4A’s Foundation’s Multicultural Advertising Internship Program and “promising steps” taken by Horizon Media to combine career exploration in high schools with paid internships that lead to jobs.
The city and the industry should redouble efforts to “promote, replicate, and scale up industry efforts that are already working,” like the above-referenced efforts, per the report.
No comments:
Post a Comment