Advertising Age reported IPG extended its pruning, as IPG Health confirmed cutting 5% of its staff—placing most of the blame on the Pfizer fiasco. Didn’t bother to read the full story, so not sure if the move is in addition to the 9% staff reduction at FCB Chicago, which was also blamed on the Pfizer shift.
It just goes to show that not only does pharmaceutical advertising suck, but working for White pharmaceutical advertising agencies sucks too—especially when the shops service sucky pharmaceutical clients.
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