White branding agency WMH&I in London is responsible for this EDS awareness campaign for a client identified as TEM-PLE. Turns out the work is a pro bono effort that arguably bends the boundaries of scam advertising.
Can’t help but think that the stretched-out explanation for the concept displays a lot of selfishness and award-seeking motives.
Forget that the acronym for Ehlers-Danlos Syndromes—EDS—will probably be mistaken for some twisted form of erectile dysfunction.
The end result demonstrates once more that even self-proclaimed premier design studios ultimately create healthcare advertising that sucks. Sorry, but WMH&I is not qualified to pull off rare disease communications. After all, the average designer is barely capable of spelling EDS, let alone translating the scientific data into comprehensible copy and content.
People with EDS surely deserve compassion. They also deserve a better campaign than this.
No comments:
Post a Comment