Stumbled across the ADCOLOR® State Of The Workplace Study, which warrants color commentary including:
• The downloadable pdf is titled, “White Paper Master.” Perfect.
• The “study” makes ample use of quotes from the Digiday confessions series. Anonymous rants—from a publisher who has openly expressed disdain and disinterest with Adland to boot—are hardly suitable sources for a credible exposition, no?
• The credited “Research and Management Team” behind the “study” is entirely comprised of women—and predominately women of color. So much for diversity, equity, and inclusion.
• Half of the “Research and Management Team” is from a single consultancy. While the consultants undoubtedly delivered professional services, it looks like ADCOLOR® delegated diversity documentation.
• The “study” seemingly regurgitates the same data, content, opinions, suggestions, and action plans that have been forwarded by every DE&I report ever published. It’s always amazing how common knowledge and common sense are routinely presented as breakthrough exposé on the topic.
• The most outrageous part? The ADCOLOR® State Of The Workplace Study covers the first segment of a three-part examination. Which means there will be at least two more white papers—with zero effect on White privilege in Adland.
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