Advertising Age reported IPG White advertising agency Commonwealth/McCann in Detroit is executing layoffs—up to 56 employees—resulting from the recent General Motors decision to roll with new White advertising agencies based outside of the Midwest region.
The shop originally launched in early 2012 as a joint venture between White advertising agencies from different White holding companies—Omnicom’s Goodby Silverstein & Partners and IPG’s McCann. The honeymoon didn’t last long, as GM drove Chevy business from GS&P to Leo Burnett months later, prompted by shifting CMOs at the automaker. The latest GM maneuver, incidentally, was also accelerated by a new CMO.
It all just goes to show that White holding companies, White advertising agencies, White car companies, and White CMOs create total wrecks that injure lots of White people. Indeed, GM appears to have an assembly line churning out Mark LaNeve models as crummy as the produced vehicles.
In short, it’s common chaos—and the wealth is rarely shared with common workers.
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