Wednesday, September 18, 2024

16775: 100% Performative PR.

 

Why is a variation of this L’Oréal advertisement appearing on the back cover of the September/October 2024 issue of Essence magazine? Perhaps it’s residual reparations for the Munroe Bergdorf misstep.

 

Also, how many oh-so-committed L’Oréal Groupe brands are partnering with White advertising agencies—where DEIBA+ is a dream deferred, delayed, delegated, and denied? The percentage is probably much closer to 100% than 0%.

 

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