MediaPost reported Stellantis is ready to ride with new White creative advertising agencies for its Dodge, Ram, Chrysler, Alfa Romeo, and Fiat brands in the U.S. Stellantis is now competing with General Motors for worst automaker advertiser, reducing ad people to crash test dummies.
The impending car wreck will include incumbents GSD&M and Doner—which means Doner might have to terminate anyone they hired after the recent GM fiasco.
Look for Omnicom to stage a massive pileup with its creative consolidation, whereby Jeff Goodby and Rich Silverstein are in the same class as Jordan Zimmerman.
Meanwhile, vehicle shoppers are taking the late Lee Iacocca up on his iconic declaration: “If you can find a better car, buy it.”
Stellantis Reviewing U.S. Creative Assignments For Major Brands
By Steve McClellan
Stellantis today confirmed that it is reviewing creative agency assignments for its Dodge, Ram, Chrysler, Alfa Romeo and Fiat brands in the U.S.
Incumbents include Omnicom’s GSD&M and Stagwell’s Doner.
Rajoielle (Raj) Register, who joined Stellantis earlier this year as U.S. CMO, issued a statement: “As a matter of standard procedure, we put our agencies through reviews when timing dictates. As a general rule, we also are not beholden to the ‘one agency fits all’ model, instead choosing to give interested agencies the opportunity to bid on creative opportunities across our U.S. brands.”
Incumbents include Omnicom’s GSD&M and Stagwell’s Doner.
Register is responsible for the company’s North American marketing, media and analytics efforts. Her appointment in June was aligned with a department restructuring that combined marketing, social and digital media, website, analytics and paid media operations, “allowing for centralized decision-making in support of a results-driven culture,” the company stated at the time.
That restructuring came as the company is introducing a host of electric vehicles to its U.S. lineup. Register joined from Sysco Corporations and previously served at Ford in a senior marketing role.
Agency assignments for Jeep are not being reviewed at this time.
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