Saturday, January 01, 2011

8307: Happy New Year, Adpeople!


Celebrating 2011 with 11 more observations from 2010.

News Flash! Diversity efforts on Madison Avenue don’t receive enough funding. Or enough attention, organization, commitment, intelligence, etc. Except when it involves creative filmmaking.

• In March, Adweek reported that four Madison Avenue advertising agencies—Y&R, Saatchi & Saatchi, Avrett Free Ginsberg and G2—failed to meet self-imposed diversity hiring goals. In April, Adweek reported the figures were revised to indicate Y&R actually exceeded its goals. Hopefully, the recalculations did not require adding security, mailroom attendants and janitorial staffers.

The One Club took offense to an Advertising Age story, reading criticism where none existed. The exclusive awards organization ultimately showed its ideas for diversity don’t deserve a Gold Pencil for originality.

• Three Stooges: The Denver Egotist presented ignorance that could only be denied by an egomaniac; JWT honcho Bob Jeffrey said Mad Men is a recruitment tool; Advertising Week female executive panel declared glass ceiling is no longer a problem—these broads must be dumb blondes.

• Will Madison Avenue minority youth outreach programs eventually target embryos?

• Procter & Gamble rates its advertising agencies with a Green Scorecard—yet the mega-client continues to ignore their partners’ Whiteness.

• Madison Avenue sees great opportunities in Africa. African Americans, not so much.

Ogilvy & Mammies.

• The Dove Real Beauty campaign seeks, well, real beauties.

• Don’t expect Jim Edwards and GlobalHue executives to vacation together in Bermuda.

• After 62 years, the Advertising Hall of Fame® found a worthy Latino. ¡Ay, caramba!

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