Dove is taking heat for a casting call ad that appeared on craigslist. The ad included copy that read, “Beautiful arms and legs and face will be shown! Must have flawless skin, no tattoos or scars! Well groomed and clean…nice bodies…naturally fit, not too curvy, not too athletic. Beautiful hair and skin is a must!” Critics argue the message flies in the unglamorous face of the brand’s long-running Real Beauty campaign. Anyone with more brains than, well, a stereotypical model knows it’s simply confirmation that Dove is full of shit.
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