Campaign announced, “Dave Buonaguidi to leave CP&B.” The faux diversity champion will offer “creative business solutions and investment to start-up businesses” via a fresh enterprise, which will undoubtedly advocate for White mums while perpetuating the exclusivity that has kept adland in “the dark ages” for far longer than Buonaguidi’s 30+ years in the business. Buonaguidi once explained, “There are several hundred reasons why adland is still so old-fashioned, the main one being that the people who run the business are predominantly White, middle-class, heterosexual males, a group that tend[s] to be quite old-fashioned and mercenary in their views and behaviors.” How fitting that he’ll now lead a new White-male-run business partnering with White, middle-class, heterosexual males who are equally old-fashioned and mercenary in their views and behaviors. Congratulations, Dave!
Sunday, April 30, 2017
Saturday, April 29, 2017
Campaign reported on the latest example of White advertising agencies feigning cultural competence and inclusive enlightenment via hypocritical propaganda. In this case, Publicis London produced “Worlds Apart” for Heineken, depicting seemingly opposite-minded people discussing their differences over a beer. This campaign is heavy-handed in its symbolism and stereotyping—and the product placement is downright pathetic. If Publicis London really wants to create a breakthrough execution, film a bar-side chat between Maurice Lévy and John Wren.
Heineken bids to heal cultural divides in social experiment
Heineken has launched a campaign, “Open your world”, that promotes the virtues of sitting down with someone to discuss your differences over a beer.
By Simon Gwynn
A new film, “Worlds apart”, created by Publicis London, brings together three pairs of people divided by their identity and beliefs. Not initially realising why they have been teamed up, each duo follows instructions to build a bar and share a beer, before the truth about them is revealed on video.
The film was directed by Toby Dye through RSA. The media agency is Mediavest Spark.
Heineken is partnering with non-profit organisation The Human Library in an effort to enact the message of the film in real life. The Human Library is a collection of “books” — each of which is actually a person, with an extraordinary background — which can be “loaned on” for a conversation, debate and chance to find common ground. The partnership will take place at a series of events across the UK, including Wilderness Festival, in Oxfordshire in August.
The brand is also supporting a new study, led by Goldsmiths University behaviour expert Dr Chris Brauer, into the “Science of common ground” — while Heineken’s UK business will be holding “Mix it up” sessions, designed to encourage its staff to spend time with people in the company they have not met before.
And there will also be a Facebook chatbot, designed to connect “unexpectedly like-minded people” to each other, based on a short series of questions about the user’s passions.
Cindy Tervoort, head of marketing at Heineken, said: “Joining forces with The Human Library is a way for us to inspire more people to focus on the things that unite us rather than divide us. We don’t all support the same football team, listen to the same music or share the same taste in clothes.
“We know we’re never going to agree on everything but there will also be common ground. Whether it’s 1950, 2017 or 2027, being open lets us get more out of life. It makes the world a more interesting place. And it makes every story worth listening to.”
Friday, April 28, 2017
Campaign reported The One Show hired two minorities to host the organization’s annual awards show. The One Club CEO Kevin Swanepoel gushed, “This year we wanted hosts who are not only terrific performers—both are just that—but who are also cool and culturally relevant.” In contrast, The One Club is not cool or culturally relevant.
Daveed Diggs, Jessica Williams to host this year’s One Show
By I-Hsien Sherwood
The “Hamilton” and “Daily Show” stars split show into two nights during Creative Week.
“Daily Show” alum Jessica Williams and “Hamilton” star Daveed Diggs will host the two nights of The One Show next month at Cipriani Wall Street in Manhattan. The awards show will take place as part of Creative Week, a celebration of advertising and the arts that also includes the 96th ADC Annual Awards.
“This year we wanted hosts who are not only terrific performers—both are just that— but who are also cool and culturally relevant,” said Kevin Swanepoel, CEO of The One Club for Creativity. “Daveed was a central figure in the cultural force that is ‘Hamilton,’ and Jessica was a linchpin on ‘The Daily Show,’ both of which have had a tremendous impact on today’s zeitgeist.”
The One Show recognizes the best work of the last year in more than a dozen categories. On May 10, Diggs will host the presentation of Gold, Silver and Bronze Pencils in branded entertainment, design, direct, moving image craft, print & outdoor, public relations and responsive environments. The Cultural Driver Award, which recognizes influential marketing that has had a noticeable impact on pop culture, will also be presented for the first time.
Two days later, Williams will host the presentation of Pencils for the cross-platform, film, intellectual property, interactive, mobile, radio, social influencer, social media and UX/UI categories. Special awards will also be presented, including Agency of the Year, Network of the Year, Holding Company of the Year, Client of the Year and Best of Show.
Diggs originated the role of the Marquis de Lafayette/Thomas Jefferson in the original off-Broadway run of Lin-Manuel Miranda’s musical “Hamilton” in 2015. He continued in the role when the show moved to Broadway later that year and won both a Tony and a Grammy Award for his performance. He has also appeared on ABC’s “Black-ish,” Baz Luhrmann’s “The Get Down” and has an upcoming role on “Unbreakable Kimmy Schmidt” on Netflix.
Williams is best known for her role as a correspondent on Comedy Central’s “The Daily Show with Jon Stewart.” She is the co-host of the podcast “2 Dope Queens” with comedian and writer Phoebe Robinson, and she stars as the title character in the Netflix film “The Incredible Jessica James” with Chris O’Dowd, to be released later this year.
In addition to The One Show, Creative Week features the ADC Annual Awards, presented on May 8 at Artbeam in Chelsea, followed by the Young Ones and the ADC Student Awards Ceremony on May 9. This year’s Young Ones competition features live pitches before a panel of judges from the United Nations, TOMs, BMW, Serviceplan and industry creatives.
On May 11, the one-day Creative Summit conference will feature speakers from creative agencies and brands like Cadillac, Columbia Records, Shutterstock, Pandora and Pinterest discussing how to reach younger audiences.
Thursday, April 27, 2017
Forgot to mention the previous post on Mickey D’s sales boost included references to new crew gear from Russell Simmons’ Phat Farm, Sean Combs’ Sean John and American Apparel. Um, isn’t American Apparel essentially out of business? The offerings from Simmons and Combs—combined with the pseudo-Black advertising that boosted sales—makes one wonder why The Golden Arches didn’t hire a minority shop as AOR.
Advertising Age reported the worst Mickey D’s campaign in recent history apparently boosted sales. If the trend continues, the fast feeder can expect skyrocketing profits from the second-worst Mickey D’s campaign in recent history. The hacks at We Are Unlimited are probably booking their flights to Cannes right now.
McDonald’s: ‘There’s a Big Mac for That’ Boosted Results
By Jessica Wohl
Need to boost sales? Apparently, there’s a Big Mac for that.
In its earnings call Tuesday, McDonald’s said serving larger and smaller versions of its iconic Big Mac and lots of $1 coffee helped the fast feeder kick off 2017 on a high note, even though visits to its U.S. restaurants did not increase.
First-quarter U.S. same-store sales rose 1.7%, rebounding after a decline in the fourth quarter of 2016. The latest performance at locations open at least 13 months clearly exceeded the decline of 0.8% analysts had anticipated, according to Consensus Metrix.
The results also suggest the world’s largest restaurant chain has been grabbing diners from other chains. Recent promotions and the sustained performance of All Day Breakfast have clearly helped, but its number of visitors in the United States did not increase.
“Frankly, we want those back,” CEO Steve Easterbrook said of the lost visits.
During the first quarter, McDonald’s offered the larger Grand Mac and smaller Mac. Jr. versions of its Big Mac burger. It advertised the limited-time burgers with a campaign from its new dedicated agency, Omnicom’s We Are Unlimited.
The marketing and the agency were not mentioned on today’s call. However, Easterbrook did briefly mention the recent hiring of the new U.S. Chief Marketing Officer Morgan Flatley and two other outsiders as examples of how McDonald’s is adding fresh perspectives to its executive ranks to help shake things up.
McDonald’s continues to make changes to its menu, restaurants, and technology to entice patrons to visit more often. Still, the number of visits to U.S. restaurants, or traffic, still did not increase last quarter. One issue was the first quarter of 2017 had one fewer day than last year when Leap Day gave the chain an extra day of sales. The latest quarterly decline follows four consecutive years of traffic declines at McDonald’s through 2016.
Clearly, growing “guest counts” is a top priority for McDonald’s, Chief Financial Officer Kevin Ozan said on a conference call. He pointed out that markets including Japan, the U.K. and Canada saw traffic increases in the first quarter, while markets including the U.S. and Germany declined.
McDonald’s performance served as a sharp contrast to broader weakness in the U.S. restaurant industry. For example, Brinker International Inc. on Tuesday said Chili’s U.S. same-store sales fell 1.7% in the casual dining chain’s latest quarter.
Back at McDonald’s, a 4% jump in global same-store sales also outpaced the 1.3% increase analysts had anticipated. Profit also came in ahead of Wall Street’s expectations.
McDonald’s shares rose in Tuesday trading, at one point setting a new high of $141.99.
Now McDonald’s is gearing up for next week’s national launch of its Signature Crafted line, which offers different premium toppings such as guacamole. While those sandwiches come with a higher price, McDonald’s will continue to emphasize value-priced items including drinks and will keep the number of items it adds to its lineup in check.
McDonald’s menu innovation plans “won’t be reckless,” Easterbrook said on the call.
McDonald’s is also adding delivery to more areas through a partnership with UberEats. Later this year all U.S. restaurants should be ready for people to order ahead through its app. And next year, it plans to start serving fresh beef in its Quarter Pounder burgers on a national scale after successful tests.
The chain also updated its U.S. uniforms in a bid to modernize its look beyond its restaurant remodeling projects. The new uniforms, created with designers Waraire Boswell and Bindu Rivas, feature shades of gray. They began popping up in marketing materials last year and are now rolling into restaurants nationwide.
McDonald’s said the new look is the first time McDonald’s U.S. reached out to influential designers to create uniforms, though Rivas already worked on the U.K. division’s look. Still, some recall that McDonald’s pondered a designer approach years ago. In 2005, McDonald’s U.S. was thinking about spicing up its uniforms with help from the likes of Russell Simmons’ Phat Farm, P. Diddy’s Sean John, American Apparel and others.
Wednesday, April 26, 2017
At Adweek, Patrick Coffee wrote “How Growing Brands Can Avoid Shea Moisture’s Mistake of Alienating Core Fans.” Um, is the doofus who works as the head poster at AgencySpy really qualified to counsel brands? After all, AgencySpy ultimately alienated its core fans by bringing Coffee on board. Regardless, the lengthy piece only offers two points worth noting:
1. Adweek revealed, “In an effort to increase its market share, the brand hired Droga5 as its creative agency of record.” While the White advertising agency had nothing to do with the Shea moisture video sparking online outrage, the hiring shows that the hair care company is culturally clueless and has clearly lost touch with its customer base.
2. Adweek wrote, “A spokesperson for VaynerMedia did not respond to a request for comment…” Okay, VaynerMedia is a White digital shop run by Gary Vaynerchuk, an alleged social media guru—which underscores how social media is anti-social to minorities.
Tuesday, April 25, 2017
First, Pantene wooed Black women, despite historically and predominantly targeting White women. Now, Shea Moisture is reaching out to White women, despite historically and predominantly targeting Black women. Advertising Age reported on the Shea Moisture campaign and the associated hair-pulling backlash.
Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women
By Jack Neff
The idea that women of all races should love their hair may seem non-controversial. Forget that.
Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S. Twitter trend with nearly 33,000 tweets as of 5 p.m. Tweets objected to new advertising that reaches out to white women and equates the “hair hate” they face to what black women encounter. By 6 p.m., the brand had pulled the ad.
Commenters saw the ad as an effort by Shea Moisture to move away from its core consumers toward white women, some of whom are depicted in the 60-second video as using Shea Moisture products. A tweet by Nana Jibril, who describes herself on LinkedIn as a freelance social-media expert and former social-media manager at her alma mater Old Dominion, appears to have started things.
Other tweets included satire—one depicting an ugly desegregation confrontation as white women clamoring for Shea Moisture.
In another, Rachel Dolezal, the former Spokane, Wash., NAACP president who is white but said she “identifies as black,” expressing an interest in the brand.
“At the core of it is that the African-American community has over time seen many brands that stood for them not stand for them,” said Richelieu Dennis, founder and CEO of Sundial Brands, which markets the Shea Moisture and Nubian Heritage brands. “And they’re very concerned that a brand that has meant so much to this community will no longer stand for them. The reality is that we’ll always stand for them.”
The ad from VaynerMedia is part of a campaign that features a diverse group of 40 women, focusing on “the different challenges in society around hair and beauty,” Dennis said. “Knowing the ethos of the brand and where it started, we know better, and we should make sure our core African-American consumer always feels represented in everything we do, because we are not moving away from her.”
The ad, since pulled, was part of a broader campaign created by a collaboration of in-house and outside agencies.
Haircare brands that appeal to predominantly white women—such as Unilever’s Dove and Procter & Gamble Co.’s Pantene—have reached out to African-American women and other ethnic groups without major recriminations. Dove did so with ads and products focused on curly hair, without making them overtly about any particular ethnic group. Pantene in March launched a campaign in March aimed at combatting bias against African-American hairstyles.
Monday, April 24, 2017
The Huffington Post published a report about an ugly confrontation between an American Airlines employee and passenger—and the video player aired a Delta Airlines commercial with a track singing, “Heigh-ho, Heigh-ho, it’s off to work we go!”
AgencySpy posted on the latest nonsense involving the Erin Johnson lawsuit against JWT and WPP, with Johnson’s lawyers accusing the opposition of attempting to delay the potential trial date. AgencySpy only offered a single item worth spotlighting:
Here’s one interesting tidbit. During the December hearing, Howard Rubin of Davis & Gilbert stated that “things have improved” at JWT’s New York office since last November, when Johnson went back to work and her lawyers almost immediately submitted a letter claiming that agency leadership had engaged in “retaliatory behavior” in pressuring her to resign.
“I know she is having a meeting in January to talk about planning the global strategy for the company, which, I think, again, seems like she and the CEO [Tamara Ingram] are getting along better than maybe when first letters were written,” he said.
First of all, the opinion of a Davis & Gilbert lawyer representing JWT and WPP is BS. Johnson and Ingram met to discuss the agency’s global strategy? Hmmm. Perhaps Johnson masterminded all the diverted diversity smokescreens and shields JWT has recently assembled, fabricating its sly global strategy to appear inclusive and friendly to women and minorities—despite being embroiled in a sensationalistic lawsuit featuring sexism, racism, cronyism and anti-Semitism. It’s more than ironic that JWT is symbolized by an Old White Guy.