Wednesday, February 26, 2020

14929: BHM 2020—The Illustrious 5%.

Adweek published a story titled, “Portrait Series Celebrates the ‘Illustrious 5%’ of Black Advertising Professionals,” which opened as follows:

Brooklyn-based photographer Kenny St. George can usually be found courtside, shooting for sports and lifestyle clients like the NBA, Nike and Slam magazine. While he hasn’t worked in ad land himself, St. George recently learned that African Americans make up only about 5% of the advertising industry—and decided to shine a light on some of the people who make up that small percentage through the new portrait series Our Seat.

Only adland would “celebrate” the “Illustrious 5%” when Blacks represent up to 13% of the U.S. population—with higher figures in key advertising industry markets including New York City, Chicago, Los Angeles, Atlanta and Detroit.

Tuesday, February 25, 2020

14928: BHM 2020—TBWA\WorldHealth.

It probably isn’t a Black History Month initiative, but TBWA\WorldHealth created #BlackHealthNow to expose the Black experience with medical professionals. Um, this is not a new phenomenon—it’s pretty common knowledge among the culturally competent. The discrimination that Blacks face in healthcare is similar to the biased bullshit presented in adland. White advertising agencies like TBWA\WorldHealth, incidentally, are shining examples of unhealthy environments for Blacks.

#BlackHealthNow Reveals Painful and Frustrating Experiences With Medical Professionals

TBWA\WorldHealth employees share their stories of bias in treatment

By Mary Emily O'Hara

The statistics are unmistakable. Black women are three times more likely to die from complications in pregnancy than white women. And according to the Office of Minority Health at the U.S Department of Health and Human Services, black Americans are more likely to die from heart diseases, stroke, cancer, asthma, influenza and pneumonia, diabetes and HIV/AIDS than white Americans.

Pinning down all the factors behind such heartbreaking stats is far from easy, but one problem certainly seems to be playing a role in perpetuating the racial imbalance: Black patients say they aren’t being listened to.

Watch the intimate, emotional stories shared by black employees at TBWA\WorldHealth for the new campaign #BlackHealthNow, and it becomes clear: The medical profession may be plagued by unconscious bias that leads doctors and nurses to treat black patients differently—sometimes with deadly results.

The first few videos for the project feature TBWA\WorldHealth staffers Zaira Zafra, Bianca Williams and Trevor Gilchrist. Zafra shares a horror story of being pressured to have a hysterectomy—while pregnant—instead of removing uterine fibroids through laparoscopy. Williams and Gilchrist recall the deaths of their grandmothers and ways they observed their mistreatment.

The campaign is not tied to any brands, but stands alone as a public health initiative that encourages people to share their own stories on social media using the hashtag #BlackHealthNow. TBWA\WorldHealth has a unique direct line to the medical and pharmaceutical industries by virtue of its client base, and the team hopes to potentially partner with a medical association to scale up.

The campaign could grow in a more tech-centered direction as well. Bryan Gaffin, ecd at TBWA\WorldHealth’s Wildtype, told Adweek he’d like to see some sort of interactive database of approved doctors, or perhaps a ‘black health advocate’ badge that can be added to existing medical sites like ZocDoc.

#BlackHealthNow isn’t just about revealing personal trauma. It’s about empowering black patients as well as informing the medical establishment of an overarching problem. To help people act as their own medical advocates, Holloway and Geer published a list of10 questions everyone should ask their doctor, under the mantra, “Never feel embarrassed to ask for the health care you deserve.”

It’s an approach that Gilchrist knows well. In his video for #BlackHealthNow, he recalled, “When my grandmother was in the hospital the first and second time, I remember doctors talking to her as if she was a child.”

The experience left him with feeling committed to making sure no one else in his family experienced that level of disrespectful treatment.

“When my mother went to the hospital for kidney issues, I decided in that moment I wasn’t going to let what happened to my grandmother happen to my mom,” Gilchrist said. “I would be the person asking those questions. I made it a point to not be silent.”

Monday, February 24, 2020

14927: BHM 2020—The New York Times.

The New York Times promoted The 1619 Project—focused on how slavery ultimately impacted society—for Black History Month, declaring “the truth can change how we see the world.” Okay, maybe the newspaper should consider how slavery inevitably affected and influenced the White advertising agency behind its campaign.

Sunday, February 23, 2020

14926: BHM 2020—Hair Affair.

Get your hair done for Black History Month.

14925: MDC Partners Honcho Mark Penn Playing Politics.

MDC Partners Chairman and CEO Mark Penn penned an op-ed titled, “Free Roger Stone”—wherein he branded the affair a “political prosecution.” The perspective will probably lead to criticism directed toward Penn, despite the fact that his political hobbies are common knowledge. Hey, it’s not like he was defending Miles Nadal. Then again, MDC employees would likely prefer to learn their leader is spending all of his time focused on turning around the struggling holding company.

Saturday, February 22, 2020

14924: BHM 2020—Buffalo Wild Wings.

Okay, this is probably not a Black History Month promotion, but Advertising Age reported on a Buffalo Wild Wings video starring Bone Thugs-N-Harmony. Now, it’s not uncommon to use rap artists in campaigns, as White advertising agencies love hip hop. The responsible White advertising agency is none other than The Martin Agency—an enterprise with its own version of Boners Thugs-N-Harmony.

Bone Thugs-N-Harmony Goes ‘Boneless’ To Promote Buffalo Wild Wings

After taking heat from Astros fans, B-Dubs is now looking for attention with a social media-driven campaign

By Jessica Wohl

Bone Thugs-N-Harmony is calling itself Boneless Thugs-N-Harmony in a campaign from Buffalo Wild Wings that shows the chicken wing chain trying to drum up interest in its boneless wings by using nostalgia and social media.

Buffalo Wild Wings got the members of the rap group to star in a “Behind the Music”-style video, complete with a narrator’s voiceover telling the tale, a mock disagreement among the members of the group and bleeped words. The nearly two-minute spot has minimal branding for the wings chain.

It’s the latest effort by a brand to associate itself with a bit of a retro theme to draw the attention of those who are familiar with something from the 1990s, as well as younger consumers who are interested in throwback culture. Bone Thugs-N-Harmony, which is still touring, is known for hits such as “Tha Crossroads,” which won a Grammy Award in 1997 and was recently mentioned on the NBC show “The Good Place.”

In the video, it appears that three members of the group—Flesh-n-Bone, Krayzie Bone and Wish Bone—want to change the group’s name and changed their individual stage names to include “Boneless” rather than “Bone.”

Layzie Bone, however, calls the change preposterous.

The other members of the group get him to try the boneless chicken pieces, which he declares “are actually pretty good,” adding “they ain’t change-your-name good.”

The push includes having the group promote the changing of the name through their own social channels. No word yet on how they’ll be announced during their upcoming tour dates. But there are plans to give away Boneless Thugs-N-Harmony merchandise on a site, though customers have to pay for shipping.

The Martin Agency worked on the project.

The online-focused effort is rolling out after Buffalo Wild Wings criticized cheating by the Houston Astros, then apologized for its comments. B-Dubs noted how another team caught cheating, the Manchester City Football Club, was banned from Champions League play for two years and fined 30 million euros. “THAT’S how you punish a team that cheats,” it tweeted.

Buffalo Wild Wings handles its own social and community management.

Friday, February 21, 2020

14923: BHM 2020—Mattel.

For Black History Month, Mattel released a new doll to commemorate the 40th anniversary of the first Black Barbie. If Mattel were truly progressive, she’d hook up with Ken.

Thursday, February 20, 2020

14922: BHM 2020—Google.

Supplementing its earlier TV commercial divertisement, Google acknowledged Black History Month with a 3-D doodle commemorating the 60th anniversary of the Greensboro sit-in. Appropriately enough, Google will ultimately put the progressive sentiments in a box during the other 11 months of the year.