Monday, January 30, 2012

9731: You Say Potato, I Say Bullshit.


Mickey D’s spent a ton of money hyping its suppliers via documentary-style videos. But how did “the best potatoes in the world” get approved by the McLegal Department?

Sunday, January 29, 2012

9730: Robitussin Monkeying Around.


If PETA and Anjelica Huston are going after CareerBuilder for the advertiser’s use of live chimps, what would they think about Robitussin depicting an orangutan selling drugs? Oh, wait a minute, PETA already weighed in on the matter.

9729: Depend On Diversity.


The only time that “Color is in” and “White is out” in the advertising industry is when discussing adult incontinence underwear.

9728: Herman Cain Endorses Fellow Adulterer.


Hey, look! Herman Cain is back and endorsing Newt Gingrich.

“I hereby officially and enthusiastically endorse Newt Gingrich,” declared Cain. “There are several reasons as to why I have reached this public decision. One of the biggest reasons is the fact that I know Speaker Gingrich is a patriot, Speaker Gingrich is not afraid of bold ideas.”

Plus, Cain and Gingrich share a lot of the same positions on women and marriage.

9727: The Latest Oily BP Spot.


Guess this tourism commercial serves as an official apology from BP.






Look! The birdies are no longer soaked in oil!

Saturday, January 28, 2012

9726: King-Sized Overconsumption.


There’s something disturbing about this Burger King commercial touting the new thick-cut fries—especially the shot of the dude choking down a handful. Talk about promoting gluttony fit for a king.


9725: Sundancing With Zoe Saldana.






9724: Greenpeace Is Cold.


Leave it to Greenpeace to present a message on climate change with the subtlety of a sledgehammer. But did anyone else initially think the polar bears might have suffered death from drinking too much Coca-Cola?


From Ads of the World.

9723: Just For Bearded Babies.


Just For Men tries to be creative with its advertising. Fails.


9722: Chicken McBites McSucks.


This Mickey D’s Chicken McBites commercial demonstrates why multicultural advertising agencies should avoid doing vignette-style spots. It’s like, why are all the Asian Americans getting more excited over fried chicken than, say, African Americans?


Friday, January 27, 2012

9721: Just Say Noooooooooooooooo!


Was this annoying JCPenney commercial produced by ex-AOR Saatchi & Saatchi before the retailer and agency broke up, or is it the work of a new partnership? Regardless of the creator, the spot—like most of JCPenney’s merchandise—totally sucks.


9720: The Patriots Of Madison Avenue.


A number of advertising sources—including MultiCultClassics—have noted the outrageousness of General Motors’ decision to consolidate its $3 billion media and planning duties with U.K.-based Carat. The gripes are basically the same; i.e., how dare the automaker that needed a federal bailout to stay in business now take its business overseas? The added pro-American sentiment, however, sounds slightly silly coming from Madison Avenue practitioners.

For starters, many U.S. agencies are currently tied to holding companies based in Europe and abroad. Why, Dentsu of Japan owns the Agency of the Year. And JWT fancies itself a true international agency—at least when producing propaganda on its commitment to diversity. Admakers love to stage commercial shoots in foreign lands under the guise of saving clients production dollars. Of course, all of these shops woo potential new accounts with real and imagined global capabilities. (On an ironic side note, one of the few networks headquartered in this country, IPG, reportedly didn’t pay taxes from 2008 through 2010.)

Oh, and when a U.S. agency is seeking new creative or organizational leadership, the top candidates are Brits with strong English accents and weak American experience.

9719: The Colonel Meets Crocodile Dundee.


Yesterday was Australia Day, prompting this KFC ad from the Land Down Under. Not familiar with Australian culture—outside of Crocodile Dundee references—so it’s tough to comment on the image here. Then again, there are unintentional ties for Aussies who celebrate Invasion Day, as the Kentucky-rooted fast feeder tries to replace Vegemite sandwiches.

From Ads of the World.

9718: KFC Stamp-Lickin’ Good.


KFC is running an actual promotion to persuade the U.S. Postal Service to create a commemorative stamp for Colonel Sanders. Wow. Maybe the fast feeder should petition the Social Security Administration to put the old man’s face on food stamps.

Thursday, January 26, 2012

9717: Racy Rosario Dawson.














9716: C’MON WHITE MAN! Episode 17.


(MultiCultClassics credits ESPN’s C’MON MAN! for sparking this semi-regular blog series.)

Advertising Age honored mcgarrybowen as Agency of the Year, so MultiCultClassics decided to jump on the bandwagon too.

The shop has undeniably enjoyed great success in recent years, and is often recognized for its old-school ways. Well, the throwback style goes beyond client services and rainmaking. The agency website boasts having a diverse staff—alongside a company portrait debunking the claim. And glancing at the people section reveals mostly White people in charge. But the biggest example of maintaining Mad Men traditions is Chief Digital Officer John McGarry III, who happens to be the son of CEO John P. McGarry, Jr. Congratulations to the McGarry clan for proudly perpetuating the industry’s storied White male dominance and nepotism.

C’MON WHITE MEN!