Wednesday, February 29, 2012
The Salma Hayek “Got Milk?” print ad was a wasted opportunity. The TV spot is worse. Does anyone believe Salma Hayek shops for groceries? If so, her billionaire husband should be beaten with full milk bottles. And who’s watching the child while mamacita goes on a cross-country search for milk? Dumb.
Carmichael Lynch is generating self-hype over this promotion created for the Denver Museum of Nature & Science. Um, not too phallic. It also doesn’t help to have tag copy reading, “Feed it Tweets. Watch it grow.” Oh, and look—it’s currently at 9 inches.
Tuesday, February 28, 2012
From The New York Post…
Seeing red over insulting green
By Gerry Shields
WASHINGTON — Four New York congressional delegation members got their Irish up yesterday over tasteless St. Patrick’s Day merchandise being sold by Urban Outfitters.
The store is selling hats that include the image of a stick figure vomiting shamrocks. Another item is a beer jug labeled “Leprechaun Piss.” A third display is an Irish T-shirt celebrating drunkenness (pictured above).
Signing onto the protest were New York Democratic Reps. Joseph Crowley, Carolyn Maloney and Eliot Engel and Republican Rep. Peter King (R-LI).
A call placed to Urban Outfitters yesterday afternoon was not returned.
From The New York Daily News…
FHM Philippines magazine pulls its March cover featuring beauty Bela Padilla after ‘racism’ outcry
Cover shows fair-skinned Padilla ‘Stepping Out of the Shadows’ surrounded by three black models; publisher and Padilla apologize
By Philip Caulfield / NEW YORK DAILY NEWS
The Philippines edition of British lad mag FHM has dumped its March cover showing a fair-skinned model surrounded by a group of black models over charges of racism.
A headline on the cover, which featured Philippine beauty Bela Padilla in a bright pink bikini posing between three black models in black bikinis, blared, “Bela Padilla stepping out of the shadows.”
The cover was posted to the magazine’s Facebook page on Saturday, sparking complaints on Twitter and Facebook.
“DISGUSTING representation of #colorism and #racism in the Philippines!” one user Twitter user wrote, according to London’s The Telegraph.
“Shame on FHM Philippines!” another reader, who identified herself as a Filipino-American shoe designer, tweeted.
Just hours after the cover was revealed, more than 300 people signed a petition on Change.org calling for FHM to scrap the shot and apologize.
“A cover starring Bela Padilla ‘stepping out of the shadows’ would be uncontroversial, if the shadows weren’t black models,” the petition’s creator, Victor Bautista, wrote.
FHM announced it was yanking the cover on Monday.
“When FHM hits the stands in March it will have a different cover,” the magazine’s publisher, Summit Media, said in a statement, The Telegraph reported.
“We apologize and thank those who have raised their points. We apologize to Bela Padilla for any distress this may have caused her.”
Padilla, 20, who is the niece of Filipino action star Robin Padilla, tweeted an apology, saying, “I’m so sorry to everyone who got offended. I hope all of you see the beauty of the cover and appreciate it.”
“My cover is supposed to be about stepping out of MY shadows, inhibitions, fears, etc. And has nothing to do with race,” she added later.
According to the Library of Congress, Black Women in American Culture and History is the official 2012 theme for Black History Month. Oddly enough, the My Black is Beautiful campaign doesn’t appear to recognize it.
Monday, February 27, 2012
Sunday, February 26, 2012
Not sure why JC Penney thinks renaming itself jcp, redesigning its logo into the American flag and introducing fair and square prices will revive the brand. The pricing system essentially means there will be regular sales. And one would think they’d want to avoid the word “square” altogether, as it accurately describes the fashion items available at the retailer.
Must say the Advertising Age Black History Month celebration was pretty lame. No offense to the Black executives spotlighted in the series, but there really wasn’t a lot of new ground covered. Additionally, segregating the interviews in The Big Tent lessened the chance of non-Black readers perusing the content. Why are White adpeople allowed to hide during the event? Like dealing with diversity, Black History Month should be an opportunity for everyone to engage and enhance personal cultural competence. Ad Age should have asked White leaders the same questions posed to the Black executives. The trade publication minimally could have produced something like the piece below (click to enlarge).
There’s no BHM in JCP, as the month of February is devoid of any Black Historical references. Although Valentine’s Day seems to make a nod towards the rise of interracial relationships in America. And a Black History Month search of JCP.com resulted in 8672 products, mostly black-colored kids clothing.