Thursday, February 23, 2012

9821: Miracle Whip White.


Adweek presented the latest Miracle Whip commercial scheduled to air during the Academy Awards broadcast. The spot is awful for reasons that go beyond its clichéd, contrived writing and art direction. Specifically, its Whiteness makes the message irrelevant to contemporary America—and underscores the cultural cluelessness of the commercial’s creators.

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