Sunday, February 05, 2012

9759: Super Bowl XLVI—Bud Light Platinum.


Bud Light Platinum launched on the Super Bowl with two spots—Factory and Work. Is this campaign from new AOR Translation? BTW, did the beer maker choose a minority shop to handle Bud Light Platinum because it has high-alcohol content like malt liquor? The Factory spot literally communicates the brew is produced on a mechanized assembly line, which is hardly the way to establish its premier character. The Work spot, well, doesn’t work—unless the intention was to present clichéd copy with tired nightclub visuals.




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