Bud Light Platinum launched on the Super Bowl with two spots—Factory and Work. Is this campaign from new AOR Translation? BTW, did the beer maker choose a minority shop to handle Bud Light Platinum because it has high-alcohol content like malt liquor? The Factory spot literally communicates the brew is produced on a mechanized assembly line, which is hardly the way to establish its premier character. The Work spot, well, doesn’t work—unless the intention was to present clichéd copy with tired nightclub visuals.
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